Pinterest Marketing Essentials
If you're a salon looking to take your social media marketing to the next level, then you need to be on Pinterest. It's yet another social site that lets people "pin" images, videos and other objects to their virtual pinboard. It's mostly used for inspiration. Why should you care? Because it has 176 million users and 86% are women. PEW Research estimates that 44% of ALL woman on the internet use Pinterest. The typical Pinterest user is style conscious, visually driven and open to inspiration making them the perfect audience. In fact, your current customers are probably already using Pinterest. That's why it's important to learn Pinterest marketing and how to do it effectively.
Showcase Your Work
There's been a shift from editorial styles magazines and photoshoots to more down to earth, value driven outlets as sources for inspiration. Pinterest is one of those sources. Get home decor ideas, workout tips, recipes, style ideas, and much more. As people move away from magazines in favour
You can create boards full of inspiration for your clients and showcase your work. Get creative with your Pinterest boards. Create different hairstyle boards. Sort them by hair length, colour, extensions, techniques, or by type of service. Pinterest is a powerful tool to add to your social media marketing mix.
Link To Your Website
One feature that's really powerful is the ability to link your images. So when people click on your image, you can send them wherever you'd like. Preferably something related to the image of course. So if you have an image of a product, you can link them to your products page. They can add it to their cart and buy it. So if you invest in Pinterest, you can definitely see a positive Pinterest marketing ROI.
1. Create a Board
The first thing to do on Pinterest is to create a board for your salon. You'll want to get some nice, clean, professional pictures of your salon (both inside and out). People want to see what your salon looks like. This is really important. It could be the difference between someone who books an appointment and someone who doesn't.
Make sure that your page has at least 10 boards and don't forget to put your most important or popular boards in the top row. That way they're displayed "above the fold".
Create a hairstyle board
Create boards to showcase different haircuts, styles, colours, and even length. If you have an iPad or tablet, you can use it as a catalogue and show clients. This is also a great way to attract followers.
Create a board for your stylists
Let your stylists showcase their talent. Post before and after shots of your clients. This is a great way to get your staff involved and to create a relationship with clients. You can even add personality to your boards. If everyone having a great time at lunch, post a picture. Clients will see the personal side of your business.
Create a board for your products
Post images and descriptions of your products and when to use them. Consider posting step by step tutorials to really convince your clients that these products are for them. You can link directly to your online store if you have one, or use it as a call to action to get customers through the door.
2. Optimise Your Page
For the business name, use your salon's name or your name (if you're the only stylist).
Upload a relevant profile image
Upload your salon's logo or an image with your salon's name. You want to make sure it's easy for people to recognise your page.
Match your username with your business name
If your username is already taken or it's too long, choose something similar to it or use an abbreviation.
Write a convincing bio
In 160 characters, describe your business and let people know what to expect. Tell them why they follow your page and what types of images and content you share on your Pinterest page.
Add your location details
This will help you attract local followers. Add your website and social media details too. Add your Facebook account if you don't have a website.
3. Create Content To Support Goals
Before you create any pins, think about your goals. They might be something like driving traffic, engagement or building an audience. Pick a primary goal like driving traffic and a secondary goal that compliment the primary goal (like getting more followers).
4. Look At Your Stats
If you click on the gear icon, you can select Analytics from the drop down menu. You can analyse your profile, your audience, and your activity from your linked website. Find out how your pins are performing. You can look at impressions, clicks, repins, and likes they've received.Depending on your goal, pick which stats you want to look at. If you want engagement, look at repins and likes. If you want traffic, look at clicks.
5. Create A Schedule
Create a plan to make sure you pin to all of your boards. If you have boards for different categories, you'll want to look at which days are best for certain categories. For example, humour is popular on Fridays, inspirational quotes on Wednesday, and travel's big on Saturdays.
If you want to be successful on Pinterest, you'll need to pin several times a day to get results. A good frequency is between 15 to 30. Next, you'll want to find out the best times to post. As a general rule of thumb, posts between 2pm and 4pm perform best. And 8pm to 1 am is a popular time too.
6. Write Detailed Descriptions
End your descriptions with a call to action that's relevant to your goal. You can increase engagement by up to 80%. For example, ask for repins and likes. And if you're going to ask people to visit your website, be sure to add the full URL. Shortened URLs are considered spam. Let people know about the website or blog post the pin leads to.
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